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(p. 305) Concept Mapping 

(p. 305) Concept Mapping
Chapter:
(p. 305) Concept Mapping
Author(s):

Lisa M. Vaughn

and Daniel McLinden

DOI:
10.1093/med:psych/9780190243654.003.0030
Page of

date: 16 November 2018

Concept mapping is a mixed methods, participatory research approach that uses brainstorming and unstructured sorting combined with the multivariate statistical methods of multidimensional scaling and hierarchical cluster analysis to create a structured, data-driven visual representation of the ideas of a group. Unlike other group processes, concept mapping is not a consensus-building process and enables the multiple, diverse perspectives of various community stakeholders/participants to emerge. First, individuals work independently to generate ideas about a target issue. These ideas are then shared with the entire community and sorted into categories. Finally, results of the multivariate analysis visualize what the community members think about the issue. The authors present a project in which concept mapping was utilized to prioritize specific HIV-related strategies and guide HIV programming in a Black faith community.

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