Show Summary Details
Page of

(p. 338) The Use of the Media in Marketing a Private Practice 

(p. 338) The Use of the Media in Marketing a Private Practice
Chapter:
(p. 338) The Use of the Media in Marketing a Private Practice
Author(s):

Nancy A. McGarrah

DOI:
10.1093/med:psych/9780190272166.003.0027
Page of

date: 17 November 2017

This chapter describes the ways mental health professionals in private practice can use the media for marketing their practice as well as for educating the public. The processes for engaging in media work are addressed and the concept of being an “expert” in this field is explained. Ethics issues are emphasized, such as what mental health professionals can and cannot say in interviews. Specific guidance for providing effective interviews and ideas for receiving applicable training are given. Media-trained mental health providers can assist with interview preparation and answer questions about ethics and media work.

Access to the complete content on Oxford Clinical Psychology requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.