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(p. 19) Changing Behavior 

(p. 19) Changing Behavior
(p. 19) Changing Behavior

Robert Aunger

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date: 24 November 2020

The second chapter outlines what the author calls the “behavior change challenge,” given the perspective adopted, namely, that behavior change is about setting up conditions within which an individuals will naturally learn to perform the desired behavior as a consequence of the modified situation facing them. From this perspective, the challenge is to create new kinds of stimuli (e.g., by modifying the environment) that grab attention, so that they will be properly processed by the brain and, ideally, cause the target behavior (and the outcomes associated with performing that behavior) to be revalued and, thus, become more likley to be performed. However, performance itself can be promoted or facilitated in various ways associated with the situation in which the behavior typically occurs (which the author calls its “behavior setting,” following earlier work in ecological psychology). This constitutes the third type of change facilitation discussed.

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