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(p. 346) The Use of Social Media in Marketing a Practice 

(p. 346) The Use of Social Media in Marketing a Practice
(p. 346) The Use of Social Media in Marketing a Practice

Heather Wittenberg

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date: 19 January 2020

This chapter explains how social media use can be a powerful practice-marketing tool for private practitioners. It can help build referral sources, improve one’s visibility as a clinical and media expert, provide important health education to the public, create a bridge to academic research, and build one’s professional network. Use of social media for clinicians is expanding rapidly, and the lack of a thorough understanding of its effective and ethical use can now be a detriment to clinical practice. Types of social media are explained, and trends in clinical training, supervision, and clinician use are reviewed. Areas of caution and concern, including how to handle online reviews of clinicians, communicating with clients via social media, and other ethical issues, are explored. Guidance and recommendations for clinicians with both beginning and experienced skills in social media are provided, as are tips for creating and maintaining an effective social media presence.

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