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(p. 21) Devising effective behavioural experiments 

(p. 21) Devising effective behavioural experiments
(p. 21) Devising effective behavioural experiments

Khadj Rouf

, Melanie Fennell

, David Westbrook

, Myra Cooper

, and James Bennett–Levy

Page of

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date: 29 November 2020

Chapter 2 identifies general principles for devising behavioural experiments, provides an overview of the nature and purpose of behavioural experiments, and proposes the Kolb-Lewin learning circle as a framework for their design and implementation before describing in practical detail how to carry out each step in the process.

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