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(p. 21) Biased beliefs and the subjective validation effect 

(p. 21) Biased beliefs and the subjective validation effect
(p. 21) Biased beliefs and the subjective validation effect

David F. Marks

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date: 18 September 2019

This chapter describes research on the phenomenon of ‘subjective validation’ or the ‘personal validation effect’, which suggests that people tend to accept vague and general personality descriptions as uniquely applicable to themselves without realizing that the same description could just as easily be applied to anyone. This reliable but striking effect provides some insight into the high levels of belief in the paranormal within society.

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